About Us
Built in Bama. Built for the Culture.
Sole Play Bama didn't happen by accident. Since 2017, we've been putting in the work to make sure Dothan — and the entire Wiregrass tri-state area — has a boutique worth being proud of.
It started as Energie, a store rooted in the idea that you don't have to drive to Atlanta or shop online to find real culture. You can find it right here. Over the years, the name changed. The vision only got sharper. Today, as Sole Play Bama, we carry the brands that matter — Nike, Jordan (in-store only), Billionaire Boys Club, Valabasas, Jordan Craig, Crysp Denim, Embellish Denim, EPTM, Homme Femme, 6th NBRHD, Adidas, ASICS, Saucony, New Era, Jason Markk, Cookies, and more — not because they're trending, but because they're earned.
Every piece in this store was chosen. Our curation isn't algorithmic — it's personal. We shop the same way you do: with taste, with standards, and with a deep respect for what streetwear and sneaker culture actually represents.
The physical store matters to us. Come in, try it on, talk to us. This isn't a warehouse. It's a space built for the community, by the community.
We're part of the growing Sole Play network — shout out to our people at @soleplayatl — and we're just getting started.
Stop by. We're open Tuesday through Saturday, 10AM–7PM.
102 Central Park Ave, Suite 1 | Dothan, AL 36303 | @soleplaybama
