Privacy policy

Last updated: April 29, 2026

This Privacy Policy describes how Favorite-Hi-Fashions, Inc., doing business as Sole Play ("Sole Play," "we," "us," or "our"), collects, uses, and shares your personal information when you visit or make a purchase from soleplaybama.com (the "Site"), visit our retail location at 102 Central Park Avenue, Suite 1, Dothan, AL 36303, or otherwise interact with us. By using this Site or making a purchase in-store, you confirm that you are at least 18 years of age.

Information We Collect

When You Visit the Site

We automatically collect certain information about your device, including your web browser type and version, IP address, time zone, cookie data, and information about your visit (pages viewed, referring URLs, interactions with the Site). We collect this data using cookies, log files, web beacons/tags/pixels, and the following third-party analytics and advertising tools:

  • Google Analytics 4 (GA4)
  • Google Ads Conversion Tracking (Google Tag Manager)
  • Shopify Analytics
  • Klaviyo tracking pixels (for email marketing analytics)
  • Meta (Facebook/Instagram) Pixel — when connected
  • TikTok Pixel — when connected

When You Make a Purchase (Online)

We collect your name, billing address, shipping address, email address, phone number, payment information (processed securely by our payment providers — we do not store full credit card numbers), and order history.

When You Make a Purchase (In-Store / Point of Sale)

When you make a purchase at our Dothan, AL retail location, we may collect your name, email address, phone number, and transaction details. If you pay with a card linked to a Shop Pay account, your email address may be automatically associated with your purchase through Shopify's Shop Pay network to provide you with a digital receipt. You may opt out of marketing communications at any time (see "Your Email Marketing Rights" below). In-store purchase data is processed through Shopify Point of Sale and is subject to the same protections described in this policy.

When You Contact Us

We collect your name, email address, phone number (if provided), and the content of your message, whether through our website, email, phone, or social media channels.

When You Interact with AI Shopping Platforms

Our product catalog may be made available through third-party shopping platforms, including marketplaces and AI-powered shopping interfaces. When you browse or purchase our products through such platforms, those platforms may collect data about your interactions in accordance with their own privacy policies. We receive order information and basic customer data (name, shipping address, email) when a purchase is completed through these channels.

How We Use Your Information

  • Process, fulfill, and ship your orders (online and in-store)
  • Communicate with you about your orders and account
  • Respond to customer service inquiries
  • Send marketing communications, including promotional emails, new product announcements, and sale notifications (only if you have opted in or have an existing customer relationship)
  • Screen orders for potential fraud
  • Improve and optimize our Site and in-store experience
  • Measure advertising and marketing campaign performance
  • Tag and segment customers internally for better service (e.g., identifying repeat customers or brand preferences)
  • Send automated email flows including welcome emails, abandoned cart reminders, post-purchase follow-ups, browse abandonment reminders, and win-back campaigns
  • Comply with applicable legal obligations

Sharing Your Information

We share your personal information with the following categories of service providers and partners, each of which processes your data only for the purposes described:

  • Shopify — our e-commerce platform, hosting provider, and point-of-sale system (Shopify Privacy Policy)
  • Shopify Shop Pay / Shop App — accelerated checkout, digital receipts, and POS email association (Shop Privacy Policy)
  • Payment Processors — Shopify Payments (Visa, Mastercard, American Express, Discover), Apple Pay, Google Pay, Shop Pay, and Shop Pay Installments (powered by Affirm)
  • Shipping Carriers — FedEx, UPS, USPS
  • Klaviyo — email marketing automation, customer segmentation, and behavioral analytics (Klaviyo Privacy Notice)
  • Google — analytics (Google Analytics 4), advertising measurement (Google Ads), and product listings (Google Merchant Center) (Google Privacy Policy)
  • Meta Platforms (Facebook/Instagram) — advertising pixels for conversion tracking and retargeting (when connected) (Meta Privacy Policy)
  • TikTok — advertising pixel for conversion tracking and retargeting (when connected) (TikTok Privacy Policy)
  • Consentmo — cookie consent management and GDPR/CCPA compliance
  • Shopify Flow — internal automation (customer tagging, inventory alerts — no external data sharing)

We do not sell your personal information. We do not exchange your personal data for monetary consideration. When we share data with advertising platforms (Google, Meta, TikTok) for conversion tracking and targeted advertising, this sharing is conducted solely to measure and improve our own marketing efforts and is not a "sale" under applicable privacy laws.

Behavioral Advertising and Targeted Ads

We use information collected through cookies, pixels, and similar tracking technologies to display targeted advertisements on third-party platforms. This may include showing you ads based on your browsing activity on our Site or similar products you have viewed.

You have the right to opt out of targeted advertising. You can do so through the following mechanisms:

You may also use browser-based opt-out mechanisms such as the Global Privacy Control (GPC) signal. We honor GPC signals as valid opt-out requests for targeted advertising.

Cookies and Consent

We use cookies and similar tracking technologies to operate the Site, remember your preferences, analyze traffic, and serve relevant advertising. When you first visit our Site, a cookie consent banner (managed by Consentmo) allows you to accept, reject, or customize your cookie preferences. You may change your preferences at any time by clearing your browser cookies and revisiting the Site, or by using the cookie settings link in our Site footer.

Essential cookies required for Site functionality (cart, checkout, security) are used regardless of consent. Non-essential cookies (analytics, marketing, advertising) are activated only with your consent where required by law.

Your Email Marketing Rights (CAN-SPAM Compliance)

We send commercial email communications only to individuals who have opted in to receive marketing from us, or who have an existing customer relationship. Every commercial email we send includes:

  • Clear identification of the message as a commercial communication
  • Our physical mailing address: 102 Central Park Avenue, Suite 1, Dothan, AL 36303
  • A clear and conspicuous unsubscribe link
  • A link to manage your email preferences
  • A truthful "From" name and email address (Sole Play / hello@soleplaybama.com)

If you wish to stop receiving marketing emails, you may: (1) click the "Unsubscribe" link at the bottom of any marketing email, (2) click "Manage Preferences" to adjust the types of emails you receive, or (3) email us at hello@soleplaybama.com with the subject line "Unsubscribe." We will process your opt-out request within 10 business days as required by the CAN-SPAM Act. Please note that even after opting out of marketing emails, you will continue to receive transactional emails related to your orders, account, and customer service inquiries. 

For customers outside the United States (including Canada), we send marketing communications only with prior express consent as required by the laws of your country, including Canada's Anti-Spam Legislation (CASL). We do not rely on an existing-customer-relationship basis to email international customers.

Do Not Track

We do not alter our data collection and use practices when we detect a Do Not Track (DNT) signal from your browser. However, we do honor the Global Privacy Control (GPC) signal as a valid opt-out of targeted advertising and the sharing of personal information for advertising purposes.

Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

  • SSL/TLS encryption for all data transmitted between your browser and our Site
  • PCI-DSS compliant payment processing through Shopify Payments (we never store full credit card numbers)
  • Restricted access to personal data on a need-to-know basis among staff
  • Secure authentication for all administrative systems
  • Regular monitoring for suspicious activity and unauthorized access attempts

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. In the event of a data breach that compromises your personal information, we will notify affected individuals and relevant authorities as required by applicable law, including within the timeframes mandated by state and federal breach notification statutes.

Children's Privacy

Our Site and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without verifiable parental consent, we will take steps to delete that information promptly. If you believe we may have collected information from a child under 13, please contact us at hello@soleplaybama.com.

We do not process the personal data of consumers aged 13 to 15 for targeted advertising or sell such consumers' personal data without affirmative consent.

Your Rights — California Residents (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act and the California Privacy Rights Act:

  • Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of collection, the purposes, and the categories of third parties with whom we share it.
  • Right to Delete: You may request deletion of personal information we have collected, subject to certain exceptions (e.g., legal retention requirements).
  • Right to Correct: You may request correction of inaccurate personal information we hold about you.
  • Right to Opt Out of Sale/Sharing: We do not sell your personal information. To the extent that sharing personal information with advertising partners for targeted advertising constitutes "sharing" under the CPRA, you may opt out by contacting us or using the opt-out mechanisms listed in the "Behavioral Advertising" section above.
  • Right to Limit Use of Sensitive Personal Information: We collect sensitive personal information (such as payment card details and precise geolocation) only as necessary to process your orders and provide our services. We do not use sensitive personal information for purposes beyond what is necessary to provide the goods or services you request.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To submit a request, contact us at hello@soleplaybama.com or call 334-446-7777. We will respond within 45 calendar days. We may request verification of your identity before fulfilling your request. You may designate an authorized agent to submit a request on your behalf.

Your Rights — Alabama Residents

Under the Alabama Personal Data Protection Act (effective May 1, 2027), Alabama residents will have the following rights regarding their personal data:

  • Right to Confirm and Access: You may confirm whether we are processing your personal data and obtain a copy of it.
  • Right to Correct: You may request correction of inaccurate personal data.
  • Right to Delete: You may request deletion of personal data you have provided to us or that we have obtained about you.
  • Right to Data Portability: You may obtain a copy of your personal data in a portable, readily usable format.
  • Right to Opt Out: You may opt out of (1) targeted advertising, (2) the sale of your personal data (we do not sell your data), and (3) profiling in furtherance of solely automated decisions that produce legal or similarly significant effects.

Sensitive data — including racial or ethnic origin, religious beliefs, health information, sexual orientation, biometric data, precise geolocation, and data from known children — is processed only with your affirmative consent.

To submit a request, contact us at hello@soleplaybama.com or call 334-446-7777. We will respond within 45 calendar days (with a possible 45-day extension if reasonably necessary). We will authenticate your identity before processing access, correction, deletion, or portability requests.

Your Rights — EEA, UK, and International Visitors

If you are located in the European Economic Area, the United Kingdom, or another jurisdiction with applicable data protection laws, you may have additional rights including:

  • Right of access to your personal data
  • Right to rectification of inaccurate data
  • Right to erasure ("right to be forgotten")
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing based on legitimate interests
  • Right to withdraw consent at any time

Our lawful bases for processing your personal data include: performance of a contract (order fulfillment), consent (marketing communications), legitimate interest (fraud prevention, Site improvement), and compliance with legal obligations. To exercise your rights, contact hello@soleplaybama.com. We will respond within 30 days.

Your Rights — Canadian Residents (PIPEDA)

If you are a resident of Canada, the federal Personal Information Protection and Electronic Documents Act ("PIPEDA") and applicable provincial privacy laws (including Quebec's Law 25, Alberta's PIPA, and British Columbia's PIPA) provide you with certain rights regarding personal information we collect about you, including:

  • Access: You may request access to the personal information we hold about you and information about how it is used and disclosed.
  • Correction: You may request correction of personal information that is inaccurate or incomplete.
  • Withdrawal of Consent: You may withdraw your consent to our collection, use, or disclosure of your personal information at any time, subject to legal or contractual restrictions and reasonable notice. Withdrawing consent may affect our ability to provide certain products or services.
  • Complaint: You may file a complaint with the Office of the Privacy Commissioner of Canada (priv.gc.ca) or your provincial privacy commissioner if you believe your rights have been violated.

To exercise these rights or ask questions about how we handle your personal information, contact hello@soleplaybama.com or call 334-446-7777. We will respond within 30 days. We may request verification of your identity before fulfilling your request.

Cross-Border Data Transfers: Personal information collected from Canadian customers is processed in the United States by Sole Play and our service providers (including Shopify, Klaviyo, and other vendors disclosed in this policy). By placing an order or otherwise providing personal information to Sole Play, Canadian customers acknowledge and consent to the transfer, storage, and processing of their personal information in the United States, where data protection laws may differ from those in Canada.

Your Rights — Other U.S. States

Residents of Colorado, Connecticut, Delaware, Indiana, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia may have additional privacy rights under their respective state laws, including rights to access, correct, delete, and opt out of targeted advertising and data sales. To exercise any applicable rights, contact us at hello@soleplaybama.com.

Data Retention

We retain personal information only as long as necessary for the purposes described in this policy. Specifically:

  • Order and transaction data: Minimum 5 years for tax, accounting, and legal compliance
  • Marketing preferences and email subscription data: Until you opt out or request deletion
  • Website analytics data: Retained by our analytics providers per their respective retention policies
  • Customer service communications: 3 years from date of last interaction

When personal information is no longer required, we will securely delete or anonymize it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. The updated version will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically. Material changes that significantly affect how we handle your personal information will be communicated via email or a prominent notice on our Site prior to the change becoming effective.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how we handle your personal information, please contact us:

Favorite-Hi-Fashions, Inc. d/b/a Sole Play
102 Central Park Avenue, Suite 1
Dothan, AL 36303
Phone: 334-446-7777
Email: hello@soleplaybama.com

For privacy-related requests, please include "Privacy Request" in the subject line of your email so we can route your inquiry appropriately.